How To Make A Seasonal Business Work For You Year Round

Running a seasonal business year-round requires self-discipline and the commitment to work twice as hard as the conventional business owner. There is a higher level of stress and anxiety that falls onto the seasonal business owner’s shoulders from having to make up their annual revenue compressed into a very short time window. A seasonal business refers to fluctuations in business that correspond to the changes in season. For example, many retail businesses have a strong seasonal component and see the majority of their profits in a 2-3 month period of time. Many industries find the year-end or the Christmas/holiday season to be the busiest time of year.

It is crucial for the seasonal business owner to run a tight ship when it comes to their business finances. Business owners who can not control their spending during their peak months will find it exceptionally hard to operate during the slower season. The conscious actions and proactive decisions that a business owner makes during the off months will have a direct effect on the success of the business.

Follow these tips to make the most out of your off-season:

Check out your competition in person and online: Use your off-season to research all of your competition’s websites. Learn what marketing strategies they are employing on and offline.

Maximize this time to brainstorm: Cultivate new marketing ideas and experiment with new creatives like email or direct mail campaigns.

Review your historical data: Learn what was successful this year and get prepared for what works and what will not work for next year. Even the most seasonal of industries can be studied, predicted and planned ahead for. Fluctuations in seasonal employment, revenue, and profit can be tracked and used to help improve the business the following year.

Create a complimentary side job: Think about a complimentary business product that you can offer to your clientele during the off months. For example, if you have a seasonal landscaping business market your resources to help install holiday decorations. You already have the staff, the equipment, and the clients to offer these holiday services too.

Adapt to your clients: Be willing to adapt to your clients and accommodate to a client who may request services outside of the norm. Most customers will pay a premium for ease of convenience especially during the hectic holiday season.

Even the most prepared business owner can find themselves in need of short term cash injection to help keep operations running smoothly. Ideally finding a loan program that will generate business income within the time you plan to repay the loan is the ideal situation. If you feel that taking a working capital loan can help your seasonal business call us at 800-791-0430 today.

 

DISCLAIMER

The information and insights in this blog post are provided for educational purposes only and do not constitute financial advice from Merchant Funding Solutions Inc. Please consult your financial advisor before making any business financing decision. For information about Merchant Funding Solutions products and services, please visit the Merchant Funding Solutions FAQ page.

 

 

 

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