We understand that businesses like yours may also be experiencing unexpected challenges, and we’re committed to providing as much support as possible.
Here are 5 steps your business can take today to manage your way through the Coronavirus outbreak.
Stay up to date
State up to date by following credible, official sources like the Centers for Disease Control and Prevention (CDC), World Health Organization (WHO) and your local government health department so you can respond quickly to changes that could affect you or your customers.
Stay in touch with your customers.
Proactively share important information with your customers using email, your website, Facebook Page, Instagram Business Profile, or however you typically connect.
Remember that you can pin important posts to the top of your Facebook Page for quick viewing.
You might include information about the measures you’re taking to make your premises or products safe, or how you will handle customer inquiries if there are expected shipping delays.
You can also update your website and local directory websites like Yelp and Yellow Pages to show your customers how and when you’re available for business. Notify customers of any changes or modifications to your availability or services.
Bring your business online.
If possible, consider providing your products or services online.
- Set up a promotion for your customers to buy gift cards so people can easily discover and support your business for future use.
- Host webinars or organize live sessions on social channels, such as Facebook or Instagram.
- Use online platforms to keep your customers aware if you need to postpone or cancel any future planned events as a result of the outbreak.
Prepare a customer service plan.
In order to be responsive and transparent with your customers during this challenging moment, prepare for incoming questions and requests. Consider drafting templated responses for your emails with the information you expect your customers will be looking for. Connect with your customers for free in real-time using Instagram Direct Messages, Messenger or setting up a WhatsApp Business profile
.
Provide a list of frequently asked questions (FAQs)
Prepare a list of responses for questions your customers are likely to ask and provide as much detail and reassurance as possible in your answers. Here is an example of what an FAQ could look like:
Q: Can I cancel my order (travel tickets / educational programs/gym memberships)?
A: Of course we will cancel your order / reschedule or cancel your trip / pause your membership on request. Once your order is cancelled, your original purchase will be refunded to your account. We look forward to doing business with you again soon.
If your business is looking for funding solutions call us today at 800-791-0430 for a free funding consultation.
